A new poster for Tom Holland‘s latest movie is making the rounds online, but there’s one little problem — nobody can actually figure out the title. Before you try and decipher it for yourself, the For Your Consideration ad, which ran in today’s issue of Variety, teases Cherry, a Russo brothers film starring Holland and Ciara Bravo that’s set to premiere on Apple TV+ early next year.
The project, which is based on author Nico Walker’s 2018 best-selling novel, features Holland as a drug addict and bank robber, but the preliminary poster may have gotten a little too gritty since everyone seems to be struggling to make out the letters in the font below an image of Holland.
“I googled ‘Tom Holland cherrkk’ and it is apparently called Cherry although one of the only clear things on that poster is that there is no letter Y in the title,” one Twitter user wrote after seeing the poster.
Another tweeted, “Pretty sure this is for Tom Holland’s new movie CHERRY, but you wouldn’t know just from looking at this poster, would you?!”
“It’s called CHERRY??? How the hell was I meant to know that from the poster??? It looks like Cherrkk or Cherrx or Cherk, like WHAT,” one confused fan added.
While the ad stirred up plenty of hilarious takes on the real Cherry title, it’s unlikely that Apple will stick with this poster to promote the film widely, since it was released an FYC ad for Oscar voters ahead of nominations.
Cherry, which comes from writers Angela Russo-Otstot and Jessica Goldberg, follows an army veteran (Holland) who returns from conflict with undiagnosed PTSD, who then develops an addiction to opiods and turns to robbing banks to fuel his drug habit. Walker, who based the novel on his own life, wrote “Cherry” while in prison. The film also stars Kelli Burglund, Jack Reynor, Forrest Goodluck, Jeff Wahlberg, Michael Gandolfini, Kyle Harvey and Thomas Lennon.
Cherry will premiere in select theaters Friday, Feb. 26 and will debut on Apple TV+ Friday, March 12.
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