Joe Cool is selling cold ones.
NFL legend Joe Montana, the four-time Super Bowl champion with the 49ers, is in a Super Bowl 2021 ad for Guinness that dropped online Thursday morning which features clips of Montana playing for Notre Dame during the famous Chicken Soup Game — the 1979 Cotton Bowl.
Montana, 64, was long considered the GOAT of NFL quarterbacks for his Super Bowl success, though Tom Brady is zeroing in on his seventh ring on Sunday as his Buccaneers face the Chiefs — with whom Montana finished his career — in Super Bowl 2021.
In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia.
“It’s about how you come back from a bad play or the hardest year ever. One voice tells you to stay down and take it easy; another one says get up, show your teammates and your neighbors, ‘Hey, we got this.’ It’s about celebrating each other and being responsible,” Montana says while holding a Guinness-branded glass with what appears to be water in it.
“You want to be great? Make everybody around you better, look down the field and find a way to keep moving the ball. The greats take it as an article of faith that the best is yet to come. So here’s to the greatest player we don’t know yet, the greatest play we haven’t seen, the greatest beer you maybe haven’t tried and the greatest year that’s still ahead of us.”
Budweiser, a beer rival of Guinness, is among those opting out of running a Super Bowl ad this year, along with other big brands such as Coca-Cola and Pepsi.
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